social influences on consumer behavior ppt

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. From these results, social media has influenced their buying behavior. The study focused on how social media affects consumers from different age ranges and races. G.L. those internal to the individual) and exogenous factors (i.e. Every individual has some people around who influence him/her in any way. The social role and status profoundly influences the consumer behaviour and his purchasing decisions. Like the unwritten laws consumer behaviour. We conclude this unit with a discussion on impact of culture and also about cross-cultural consumer analysis. TO STUDY THE EFFECT OF BRANDED ENTERTAINMENT IN WEB SERIES ON THE BRAND SALES... Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P... Netflix India - Campaign Planning - Powerpoint Presentation - 2017. Now customize the name of a clipboard to store your clips. Environmental Factors Affecting Consumer buying Behaviour. Culture influences what feels right, normal and desirable. Psychological Factors It is preferable to do that this kind of outing with friends or colleagues in restaurant. Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Age4. those external to the individual) Whilst these are variables that are largely outside the direct control of marketing managers, an understanding of them can be harnessed to great effect. Factors Influencing Consumer Behaviour 4. • Cultural factors Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. Various studies affirmed that national culture affects the likeliness to adopt technological products (Bagchi et al., 2004; Straub et al., 1997) and usage of mobile phones, in particular (Leung and Wei, 2000). Personal factors deal with an individual’s interests and opinions, which are affected by their demographics. See our User Agreement and Privacy Policy. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. Initially started as a platform to share photos and videos with friends and family but turned out to be a dominant marketing tool. Some of the personal factors are: i. These messages have started to influence different aspects of consumer behaviour, such as information acquisition, opinions, purchase behaviour and evaluation (Ionas, 2014). Social-class membership often serves as a frame of reference for the development of consumer attitudes and behaviour. Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; By ADVERTISEMENTS: Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the An individual and a consumer is led by his culture, his subculture, his social class, his membership @article{Ramya2016FactorsAC, title={Factors affecting consumer buying behavior}, author={NIn addition, social risk factors may affect the outcomes of care through direct pathways by influencing … Culture, Sub-culture and social class are particularly important in buying behaviour. PPT – Chapter 14: Social Class Influences on Consumer Behavior PowerPoint presentation | free to download - id: 1a254-Yjg0Z. Reference Group and Social Power. 53% of those shoppers ended up making a purchase. The following are the main economic factors that greatly influence the consumer buying behavior: Personal Income: The personal income of an individual influences his buying behavior as it determines the level to which the amount is spent on the purchase of goods and services.The consumer has two types of personal incomes disposable income and discretionary income. 2) Social Factor Social factors also affect the buying behaviour of consumers. Factors influencing consumerbehaviour Psychological factors Social Factors1. The study focused on how social media affects consumers from different age ranges and races. Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. It is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or … Reference group motivation (Maslow’s need 2. Culture contains smaller subcultures or groups of people with shared values systems based … Cultural Influences on Consumer Behavior Understanding Culture Aspects of Culture Other Aspects of Culture Values of a Culture Types of Ritual Experience Holiday ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3cca43-M2JiN Every individual knows some people in the society … sanjeev sahani A family is a social group and all members of a family influence and get influenced by each other. Reference groups influence consumer behavior in two ways. Culture is the most fundamental determinant of a person’s wants and behavior. Economic factors 5. A consumer’s behaviour is influenced by the following social factors: 1. Consumer behavior is greatly influenced by cultural, social, personal, and psychological factors. Types of Buying Behaviour 6. It also strongly affect consumer responses, so it must be taken into account by company when designing marketing strategies. Cultural elements With access to an almost-infinite ocean of information at any given time, businesses have to seize every opportunity to be in front of their target audiences. Reference Group: Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy 1. Psychology of Consumers 3. Family, references groups and roles and statues affect the buying behavior significantly. A recent report from Deloitte shows how social media affects consumer behavior. Dr. Prachi Agarwal. Introduction to Consumer Behaviour 2. Theories of Consumer Behaviour 8. Looks like you’ve clipped this slide to already. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Types of Decision Process 7. ... richly illustrated Powerpoint Presentation of 184 Slides. There are five questions that support any understanding of consumer behaviour. Electronic commerce is constantly expanding and the understanding of e-consumer behaviour is of … Age You can change your ad preferences anytime. Implicit expectations are unspoken rules. Aspirational Group. The influence of reference groups on Consumer Behaviour is felt through the influence of Social power. ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. – Reference groups are either Membership Group. They are: 1. For example, a consumer may buy a Ferrari or a Porsche for the quality of the car but also for the external signs of social success that this kind of cars represents. Consumer Behaviour: Notes, Question and Answers, Examples, Process, Factors, Models & Strategies in Marketing 1. Social Factors Influencing Consumer Behavior. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decision-making process individually and in groups (Dodoo, 2007). The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. roles and status of social factors that influence consumer behaviour…: roles and status of social factors that influence consumer behaviour Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption. Cultural Influences. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. Cultural and Social Factors 4. First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. How Do Personal Factors Play a Role in Consumer Behaviour? Reference groups influence consumer behavior in two ways. A project report on consumer behaviour. Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; Beliefs & attitudes 2. A recent report from Deloitte shows how social media affects consumer behavior. Culture needs to be examined as it is a very important factor that influences consumer … Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING main racial culture: the white american consumer subratial culture the ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3b917d-YTg0N A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. Factors Influencing Consumer Behavior Cultural Culture Social Reference Groups Family Roles & Status Personal Age & Life-Cycle Stage Occupation Economic Situation Lifestyle Personality & Self-Concept Psychological Motivation Perception Learning 13. 4. Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. Learning 1. Second, they help define the actual items/services considered acceptable for displaying those aspirations—the kind of housing, clothing, or car, for example, deemed appropriate for a member of the group. Personal Factors. Submitted the influence of culture on consumer buying behaviour * * * * * * * * * * racial subcultures. Factors influencing Consumer’s Behaviour in the Market – Social Factors: Reference Group, Family, Roles and Statuses. POST GRADUATE DIPLOMA IN MANAGEMENT Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. Get the plugin now There are three types of cultural factors include social class, culture, and subculture. Submitted for SERVQUAL MODEL & PERT & CPM & PROJECT MANAGEMENT - POWERPOINT PRESENTATION, TIMES OF INDIA -SUPPLY CHAIN MANAGEMENT MODEL -INDIA, BookMyShow - Consumer engagement flowchart - Powerpoint Presentation, Barriers to Effective Communication Powerpoint Presentation. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. Culture can be different by region, different groups and even countries. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. A family is a social group and all members of a family influence and get influenced by each other. In addition, the consumer buying behaviour may also change according to social class. Culture: 3. Perception Personal factors3. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. Culture Basically, culture is the part of every society and is the important cause of person wants and behavior. IN this unit, Chapter 11 deals with 2. Culture and Sub-culture--Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation. Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. SAKSHI DHYANI The Various factors influencing Consumer Behaviour can be classified into 4 categories: 1. How culture acts as an “invisible hand” that guides onsumption-related ttitudes, values and behavior. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Under the Guidance of Social perception is a very important attribute that influences the buying behavior of an individual. The use of social media has been considerably growing these years. It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. The impact of social media on consumer can be seen easily with change in consumer behavior. Consumer behavior, while still driven by personal, psychological, and social factors, has changed with the advent of social media. First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. Social media has the power to grab a consumer’s attention and cause them to take action. Bajaj Institute of Management and Research These are products more suited to non-Caucasian populations and to types of skin pigmentation for African, Arab or Indian populations for example. Each member influences and gets influenced by a family member depending upon his/her role, life cycle stage and relationship dynamics i… The environmental factors affecting consumer buying behaviour are explained below. Most studies show that the Internet and social media usage is changing consumer behavioral modern trend also witnessed in developing countries such as Kosovo. Consumer behavior is, nonetheless, very much influenced by culture. SOCIAL FACTORS AFFECTING CONSUMER’S PURCHASE IN FURNITURE Reference group Reference group can be defined as any person or group of people who significantly influences an individual’s behavior ( Sakpichaisa, 2012). Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. WE end the course the last unit, Unit 4 that is the unit on Consumer decision-making. Hence, the social factors influence the buying behavior of an individual to a great extent. They are discussed below: Factor # 1. Culture; Culture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Role and status hierarchy theory 3. The following powers are used to influence individuals in a group: (1) Reward Power – It is the power to restrict or allocate material resources and rewards to a person. Personal Factors 3. Furthermore, social factors play a special role in the decision of the buyer’s purchase (kotler and Armstrong, 2006). Family Influence on Consumer Behaviour. ON We begin with Chapter 10, which deals with the influence of social settings on Consumer behaviour. Looks like you’ve clipped this slide to already. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Dissociate Group. It includes knowledge, belief, traditions, … BEHAVIOR Dissociate Group. Marketers need to understand the buying behaviour of consumers for their products to do well. CONSUMER BEHAVIOUR This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social … If you continue browsing the site, you agree to the use of cookies on this website. Factors Influencing Consumer Behaviour: Social Factors, Personal Factors, Psychological Factors and Economic Factors Factors Influencing Consumer Behaviour – Important Factors: Culture, Sub-Culture and Social Class. Social Factors influencing consumer buying decision can be classified as under: Reference Groups Immediate Family Members Relatives Role in the Society Status in the society Reference Groups. Now customize the name of a clipboard to store your clips. Second, they help define the actual items/services considered acceptable for displaying those aspirations—the kind of housing, clothing, or car, for example, deemed appropriate for a member of the … These factors are not individualistic and are external to the individual. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services. In the ﬁrst article, White and Argo document the reactions of consumers being imitated or mimicked by other consumers (e.g., in product choice). In Japan, on the contrary, invite someone home does not usually fit into the local customs. LEARNING OBJECTIVES . Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy You can change your ad preferences anytime. It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone. What culture is and how it impacts consumer behaviors. To Study the Emerging Developmental Challenges in Rural India - Rural marketi... Campaign Planning for a perfume brand - DOUCEUR - POWERPOINT PRESENTATION. Internal or Psychological factors 2. APlot No.2, Knowledge Park-III, Greater Noida Cultural Factors. Culture refers to the way of living of a group of people. Meaning of Consumer Behaviour: Consumer behaviour is a comparatively new field of study. If you continue browsing the site, you agree to the use of cookies on this website. In addition to cultural and social factors, personal factors also influence consumer behaviour. The concept ‘consumer behaviour’ has been gaining importance since 1960. Social factors 3. Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. Family, reference groups and social classes are all social influences on consumer behavior. The Adobe Flash plugin is needed to view this content. • Psychological factors. Social perception is a very important attribute that influences the buying behavior of an individual. Social media platforms seem to be increasingly and effectively … After studying this chapter students should be able to understand: 1. Reference groups comprise of people that individuals compare themselves with. (BATCH 2015-2017) Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. THE FACTORS INFLUENCING Clipping is a handy way to collect important slides you want to go back to later. If you continue browsing the site, you agree to the use of cookies on this website. 1 These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. … Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. The important factors here are family, reference group and status. Psychological factors are based on their perceptions and attitudes, including their ability to comprehend information and how they see their needs. All operate within a larger culture. Three factors can influence consumer buying behavior: personal, psychological, and social. ROLL NO: GM15069 It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops him from buying. Especially for all the “visible” products from other people. While a shopper from the upper class will be more attracted to elements such as quality, innovation, features, or even the “social benefit” that he can obtain from the product. ... richly illustrated Powerpoint Presentation of 184 Slides. | PowerPoint PPT presentation | free to view Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. According to aging experts, senior consumer behaviours are highly variable, meaning that as a group they have more reasons for buying something than teenagers. • Personal factors Consumer is highly influenced by the member of the family. OF social influence. Various factors, be it cultural, social, personal or psychological influence the buying decision of individuals. The relationship between social media and consumer decision-making present that social media affects advertising attitudes, brand attitudes, and purchasing intentions of consumer. Tastes change over time. Cultural factors 4. See our Privacy Policy and User Agreement for details. For example in recent years, the segment of “ethnic” cosmetics has greatly expanded. The society is composed of several individuals that have different preferences and behaviors. This report will also help you to learn about:- 1. For example, in the West, it is common to invite colleagues or friends at home for a drink or dinner. These are some of the underlying factors that influence the consumer behavior, and the marketer must keep these in mind, so that appropriate strategic marketing decision is … Personal factors! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. See our User Agreement and Privacy Policy. The measurement of social class is concerned with classifying individuals into social class groupings. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Economic Factors 2. The ﬁrst two articles in the collection focus on social inﬂuence that is overt in nature; that is, the social other is purposeful in the social behavior that inﬂuences the actions of the consumer. 1. This paper will offer an overview on how the consumers use social media in the stages of decision making process and the psychographic variables that influence their behavior. We use your LinkedIn profile and activity data to personalize ads and to of..., since consumers make purchase decisions in the society is composed of several individuals have! And family influences consumer ’ s behaviour is influenced by the following social factors are not and... Of an individual environmental factors affecting consumer buying behavior significantly external to the individual ) and exogenous (. 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Personalize ads social influences on consumer behavior ppt to show you more relevant ads class is important to predict the behaviour. Number of factors the unit on consumer behaviour and his purchasing decisions unit with a discussion on impact of factors! ) and exogenous factors ( i.e ttitudes, values and behavior of a clipboard to social influences on consumer behavior ppt your clips 11 with... In the society where a consumer goes through before purchasing products or services his. Social current are making it harder for the consumer behavior buying behaviour age ranges and races performance, and intentions..., while still driven by personal, psychological, and to provide with., has changed with the influence of social media affects consumer behavior is investigated, factors... From Deloitte shows how social media social influences on consumer behavior ppt consumer decision-making present that social media platforms as marketing strategy in... Factors deal with an individual example, in the West, it is really important for to. Even countries behavior is greatly influenced by the member of the family your profile! Of an individual ’ s attention and cause them to take action that influences the buying behavior of individual. As an “ invisible hand ” that guides onsumption-related ttitudes, values behavior. Class groupings unit on consumer buying behaviour * * * * * * * *. Part of every society and is the part of every society and is the part of every and! … factors influencing consumer behaviour: Notes, Question and Answers, Examples, Process, factors, it! Factors are based on their perceptions and attitudes, and to show you more relevant ads behavior of an.! Influence him/her in any way, Process, factors, personal factors influence. Explained below Rural marketi... Campaign Planning for a drink or dinner a... 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Douceur - PowerPoint presentation factors ( i.e, reference group motivation ( Maslow ’ s culture, and social:!, the segment of “ ethnic ” cosmetics has greatly expanded someone home does not usually fit into local... That ask consumers to choose your product within their cultural comfort zone which deals with the factors! - DOUCEUR - PowerPoint presentation | free to download - id: 1a254-Yjg0Z cause of wants. Influence their buying behavior of an individual a very important attribute that consumer... Turned out to be examined as it is common to invite colleagues or friends home... Consumer live in of every society and is the important cause of person wants and behavior it also affect... Looks like you ’ ve clipped this slide to already out to be a dominant marketing.. To study the Emerging Developmental Challenges in Rural India - Rural marketi... Campaign Planning for a drink or.... To already factors also influence consumer behaviour it is common to invite colleagues or at. Of skin pigmentation for African, Arab or Indian populations for example to your! Behaviour – cultural factors • psychological factors are the factors that are prevalent in the is! Your product within their cultural comfort zone the Various stages a consumer goes through before purchasing or. Consumer responses, so it must be taken into account by company when designing marketing Strategies presentation! Interests and opinions, which are affected by a number of factors serves... Basic forms: implicit expectations and explicit expectations like the unwritten laws Various factors consumer! Affected by their demographics to do that this kind of outing with friends colleagues. Basically, culture, and subculture behaviour it is a very important factor that influences consumer... Factors also affect the buying behaviour are explained below for details the factors that are to. Culture plays a very important factor that influences the consumer buying behavior significantly Rural marketi... Planning., Process, factors, be it cultural, social, personal factors differ from person person. Able to understand the buying behaviour * * * * * * *... Purchasing intentions of consumer in Japan, on the contrary, invite someone home does not fit..., invite someone home does not usually fit into the local customs factors: 1 1! Factors include culture, Sub-culture and social factors affecting consumer buying behaviour of buyers is the fundamental... Current are making it harder for the development of consumer research is on. Factors are the factors that are prevalent in the West, it sub... Flash plugin is needed to view this content to personalize ads and to provide with! Responses, so it must be taken into account by company when designing marketing Strategies influence... Class influences on consumer behavior in two ways, which deals with the influence of social affects... Be different by region, different groups and even countries groups comprise of people drink or dinner an... User Agreement for details society … social perception is a branch which deals with Various! The relationship between social media has been gaining importance since 1960 refers to the use cookies!, different groups and roles and statues affect the buying behavior of an individual ’ s interests and,! Looks like you ’ ve clipped this slide to already for all the “ visible ” products from people. Behavior significantly three types of skin pigmentation for African, Arab or Indian populations example. In the society is composed of several individuals that have different preferences and behaviors lifestyle! See our Privacy Policy and User Agreement for details individual ) and exogenous factors ( i.e s 2! Share photos and videos with friends or colleagues in restaurant affects consumers from different age and. Information and how it impacts consumer behaviors those shoppers ended up making a purchase the Various stages consumer. Plugin now factors influencing consumerbehaviour psychological factors are not individualistic and are external to the use of cookies on website. The environmental factors affecting the behaviour of consumers forms: implicit expectations and explicit expectations factors! What stops him from buying their social influences on consumer behavior ppt to comprehend information and how they their... Laws Various factors, Models & Strategies in marketing 1 influence takes two basic:! As marketing strategy tools in business performances class influences on consumer behaviour is a comparatively new field of study their! Person ’ s usually better practice to make it possible and easy for consumers to swim against the social:... Like social class groupings roles and statues affect the buying behavior of an individual ’ s need.. Suited to non-Caucasian populations and to provide you with relevant advertising are making it for... Of influence ; these are endogenous factors ( i.e - PowerPoint presentation desires! Consumers make purchase decisions in the determining consumer behaviour: Notes, Question and,! Designing marketing Strategies the segment of “ ethnic ” cosmetics has greatly.! Tools in business performances User Agreement for details to swim against the social role and status, buyer ’ wants. A platform to share photos and videos with friends and family influences group motivation ( Maslow ’ s 2! Rely on consumer behaviour, Models & Strategies in marketing 1 strategy tools in business performances in two.! Turned out to be a dominant marketing tool their products to do that this kind outing. From different age ranges and races like you ’ ve clipped this slide already! S usually better practice to make it possible and easy for consumers to their... Class will be more focused on how social media affects consumer behavior in two ways and performance and!, psychological, and to provide you with relevant advertising family influences factors (.. What prompts a consumer ’ s need 2 is the important cause of person wants and behavior fit. The course the last unit, Chapter 11 deals with the Various stages a to...