Halo Top’s new spot- featuring music from Momma Haze and some really bad-ass dance moves, serves to solidify the brand as the angel of ice cream. “Stop Shoulding Yourself” is Halo Top’s first major campaign since it was acquired by Wells Enterprises in September. Stop 'Shoulding' On Yourself. Web Film Stop Shoulding Yourself for Halo Top by Deloitte Digital's Heat. Edition United States ... News Agencies Production Cos Pitch Consultants Ads Awards Talent Academic. Halo Top has garnered a lot of notoriety in recent years for its unconventional advertising. You are literally killing yourself by being fat. They explained that they wanted others to free themselves from the guilt and shame and to help others stop putting so much pressure on themselves. Titled “Stop shoulding yourself”, for those unaware, “shoulding” apparently refers to the pressure people can place on themselves to do what they think will make them “better”. As someone who was morbidly obese (302 Ibs, now 204) You SHOULD "should" yourself. Yup. Dr. Albert Ellis — ‘Stop shoulding on yourself’ To see what your friends thought of this quote, please sign up! Now Halo Top is back with a new agency and a new view on life.It’s a body-positive ad featuring the music of Mama Haze. She said, "Jill, stop shoulding on yourself. Archived by the Kiwi Farms Archival Group. Halo Top Creamery owned by Wells Enterprises—known mainly for its low-calorie count—premiered a “Stop Shoulding Yourself” campaign in a fit-shaming advertisement video. This commercial is making fat people look sexy as if they weren't disgusting enough. There is nothing glorious about obesity. Fuck that company and fuck the "body positive" influencers that have made shit like that acceptable. That. Removing the word "should" is no easy task. Their “Ice Cream For Adults” campaign was one of my favorites from 2019. Stop Shoulding Yourself (Halo Top Ad) by Halo Top. The ad ended with "Stop 'shoulding' yourself". Mic drop. I’m so proud to be apart of their “Stop should-ing yourself” campaign. It’s been dystopian and bleak…but it’s also been critically acclaimed. I couldn’t help but cry as I told them that was exactly what they did for me. Fuck. Addeddate 2020-07-02 01:12:13 Identifier P.S. So, if listening to your harsh mind messages is one choice and rebelling and feeling badly about yourself is the other, you may not realize there is a door number three. Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 58978 Post Options Usage CC0 1.0 Universal Topics ice cream, fat, pornography Language English. Film advertisement created by Heat, United States for Halo Top, within the category: Food. Just stop". Straight up tears.
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