For example, the brand’s Glycolic Night Serum contains a blend of three acids, with glycolic acid levels of up to 12 percent — one of the highest percentages found on the market. I don’t want to create that level of drama. It’s similar to SkincareAddiction on Reddit, but more intimate and organized. They shouldn’t write it off as hate or harsh criticism when what we actually want is what is best for the brand and us. Drunk Elephant's specific formulation also has what the brand calls a "reservoir effect," meaning it stays active on the skin for up to 72 hours (even after you wash your face). I don’t think brands should be formulating with those things. It was when an influencer that I personally know had an experience with Drunk Elephant. I didn’t feel it was fair to my subscribers to not be honest about why I wasn’t using the brand anymore. A hiring condition I required is that I be extremely transparent with my audience about where I work. Before I started Drunk Elephant I would use expensive dermatologists' brands as well as all natural products, and my skin was enflamed. What's It Going To Take To Turn Around The Makeup Category. There are certain products from the line that I absolutely love, and there are products that don’t work for me that I don’t really talk about. | BEAUTY, FASHION, ANXIETY RELIEF. What were you feeling before you created video that took Drunk Elephant to task? Later that week, I made a video on Emma Chamberlain for a series on my channel where I make skincare routines for YouTubers in a fun way, but I also give them advice. That was my final straw. I hope my video would provide subjective feedback in a point-by-point, logical way so they would really internalize that feedback and make changes within the company. Do you think you could rekindle your connection to the brand? I have been almost exclusively using DE products for past 1.5-2 years. When you would search Hyram on YouTube, the first thing that came up after it was Drunk Elephant. When you walk into any major beauty store or counter, there's no mistaking the best Drunk Elephant products for any other brands. I am sensitive to those, and I am very picky. Please note, order processing times may be up to 7 business days due to the holiday. The new F-Balm went on last. I also hope that companies will recognize this as feedback and as a lesson, and open their mind to really understand where consumers and influencers are coming from. I had never been to Hawaii. That job offered me a lot of free time because it wasn’t that busy. Drunk Elephant’s “clean” isn’t about being “all-natural” or even natural vs. synthetic, it’s about choosing and using only ingredients that are best for skin. Have you heard from Drunk Elephant since the video posted? Actions speak louder than words. ... Sunday Riley has no doubt suffered from some bad press. What are some goals you have for your beauty influencer career? With rock stars, good behavior would break the stereotype and might seem like a story in itself. After reading countless reviews and testimonies, I decided that I had to see for myself what all of the hype was about. When it comes to skincare formulations, a lot of companies will include additives in their products that aren’t necessary to the formulas, whether that be fillers, fragrance or other ingredients that help sensorially, but don’t offer benefits or they could have detrimental effects on the skin. How did that happen? Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. This person reposted a concern one of their followers had about Drunk Elephant, and Drunk Elephant took this person off of their PR list and responded in an unkind way. I just felt the need to warn anyone who may suffer from acne or oily skin that Drunk Elephant may not be the best brand for you because it certainly was not for me. Drunk Elephant labels itself as a “non-toxic skin care system.” They describe the product on their website as: “An ultra-mild, 3-in-1 bar that deeply cleanses, subtly exfoliates and heals. The trust between me and my subscribers is very important. It was important for two reasons. It's The Most Wonderful Time Of Year: December Launches Are Here! Primarily, it’s about how you should be responding to your customers. But, their Good Genes Lactic acid treatment still tops the Sephora favorites list. If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. (Okay, I used micellar water and lavender mist, but that's all!) I also talk about using the Huda Beauty Faux Filter Foundation. My subscribers recognize that I’m trying to be as honest and transparent as possible. Press question mark to learn the rest of the keyboard shortcuts Log In Sign Up User account menu 42 [Misc.] Kylie Jenner had just announced that she was coming out with a skincare line and released an ingredient list for all the products. Check your email for a special 15% off welcome offer on your next purchase! Finally, there were incidents with influencers. I have mentioned to my subscribers that I’m starting a second channel solely focused on social issues and ways we can make a difference. Ask a group of beauty editors what their favorite Drunk Elephant product is and we’re willing to bet this comes in top. But the real problem is what it says about their customers. ABOUT Drunk Elephant Drunk Elephant was launched in August 2013 by Tiffany Masterson, a stay-at-home mom in Houston after doing extensive research searching for solutions to her own skincare concerns. Even in the video, I said the reasons why I’m not using Drunk Elephant anymore aren’t because of my personal experiences, but because of the experiences of others I’m empathetic to. Drunk Elephant NightBright Duo - Nighttime Skincare Routine with T.L.C. Ever since, I’ve been passionate about skincare and, even more so, educating people on complicated skincare topics in a simple way. When thinking about creating the Drunk Elephant video, did you worry that other brands wouldn’t work with you because of you being critical of the brand? At the same time, social interaction was extremely limited, so that made it difficult. I wanted to touch upon their treatment of influencers and, lastly, the position of superiority they started to take within the clean beauty movement as well as the skincare industry in general. I rarely rely on my opinion. Framboos serum. A lot of people would refer to me as a clean beauty YouTuber, but I hesitate with that term. An all-around awesome antioxidant serum, it pairs vitamin C with ferulic acid, two antioxidants known for their synergistic benefits. There’s so much hype over this skincare line, it’s hard to avoid. By continuing to use our site, you consent to our use of cookies. Honest Drunk Elephant Review . I really wanted to create a community of people that can really be there for each other in regard to skincare. I was constantly outside connecting with nature. It turned into an opportunity to work remotely for them as an educational trainer. With other brands, you have to search almost every ingredient to make sure that none are potentially detrimental. It got to the point where, in every single video, I was talking about a Drunk Elephant product. From the very beginning of my channel, I was recommending products from Drunk Elephant. That’s not the answer I Cleans with coconut-based surfactants and marula oil I grew up on a cowboy ranch. My audience really craves honesty. All rights reserved. Drunk Elephant, the colourful ‘clean-compatible’ skincare brand founded by Tiffany Masterson in 2012, is fast becoming a popular choice for Indians, even if it means shipping it down by paying extra customs, regularly. As much as I love skincare and as passionate as I am about it, I find myself being the most passionate about philanthropy and working to resolve climate issues. In the future, I have no desire to create exposé-style videos. What led to the increase? I had planned three weeks prior to filming the video to make it, but I was so scared. Get Drunk Elephant (and a special 15% off welcome offer for new subscribers) sent straight to your inbox! Yes, I have heard from the company since. That’s the number-one priority. A picture is going viral after Joe Biden was seen in Washington, D.C., walking down a busy street. I rely on what experts in the industry conclude about formulations. Drunk Elephant, and how new skincare brands gain popularity Employing a consumer-driven strategy One of the most unique elements of Drunk Elephant’s marketing and formulation strategy (and of many other successful skincare brands), is the fact that their products directly speak to consumers. Drunk Elephant Body Care Arrives This April & It Smells Amazing, Everything You Need to Know About Drunk Elephant's New Hair and Body Lines, Drunk Elephant's Glycolic Resurfacing Night Serum Has Transformed My Skin Texture, I Tried Every Single Product From Drunk Elephant's New Hair & Body Launch - Here Are My Thoughts, Drunk Elephant's New Hair Care Line Has Everything You Need To Keep Your Tresses Healthy, The Best Face Masks, According to Glamour Editors, Drunk Elephant’s Haircare Line Launches Apr. On the Skin Care Junkie platform, people are able to share their concerns, product reviews and sales or events. Something about the packaging, active ingredients, and their ethos of using ethically sourced, “non-toxic Too bad for him, it's not looking so good after what an onlooker caught him doing to a homeless man — and now people are asking some serious questions. When you walk into any major beauty store or counter, there's no mistaking the best Drunk Elephant products for any other brands. It’s so bad … As I learned about skincare, I learned about all the knowledge and education there was within the world of skincare. Through my videos, I was selling tens of thousands of dollars worth of skincare for a brand that I no longer supported. And, the “suspicious 6” isn’t about being “toxic” or not clean, it’s only about avoiding ingredients we … That video also received a lot of attention and pushed my channel to grow. Why did you move there? My experiences with the brand have been positive. The mark of a good beauty product seems simple: It should work. Learn more about the Drunk Elephant Difference + our stance on the Suspicious 6™. My intent is truly to help the company improve. The new F-Balm went on last. I tried Drunk Elephant skin care for 3 months! No zoo would take her, no show would have her. I didn’t feel it was best for my safety, but I didn’t want to stay in the town I grew up in. I wanted to highlight Drunk Elephant’s treatment of customers on social media and in customer service. Hawaii was the best place I could think of. Are these luxury skin care products worth your purchase? Shaba eye cream pump was not working well. When did you start to question your support of Drunk Elephant? Lacking customer service from Drunk Elephant or just my bad luck? Originally, I had plans to be an English teacher in Jordan and, right around the time I was supposed to move there, there were extreme conflicts going on in the country. It felt nice, and I didn’t notice any smell, good or bad. Regardless of how they treat me, I care more about how they treat their customers. Yarbro felt compelled to use his platform to air grievances about Drunk Elephant after he caught wind of actions by the skincare brand, which he’d previously been a huge fan of, toward customers and influencers he deemed unacceptable. You live in Honolulu now. Drunk Elephant: Interview with Founder, Tiffany Masterson and Our Must-Have Products! My goal is to not be the YouTuber that calls out every brand for doing something bad. Drunk Elephant skincare is all over social media. (Manufacturing, packaging, branding, etc. First of all, my personal brand was so closely aligned with Drunk Elephant that for me to stop using them and never talk about them on my channel anymore would almost be a slap in the face to my subscribers. It’s really no secret that, in the influencer industry, it’s easy to be bought, and it’s hard to find influencers that do their research on products. Okay, you voted and I delivered! When it comes to my videos, I’m more often than not brutally honest. My thing with drunk elephant is that they aren’t helpful and informative. Hi loves, this is a review of three Drunk Elephant Skincare products that dramatically helped change my skin. An average business owner, public official or musician can't bank on getting good press for bad things. It felt nice, and I didn’t notice any smell, good or bad. Drunk Elephant has … I started noticing problems surfacing on my skin like fine lines and acne issues. When I saw that, I thought to myself, “People really need to understand what works and what doesn’t so they aren’t potentially wasting thousands of dollars on things that won’t work.” I started to educate myself and, while educating myself, I found it was difficult to find good consumer information about skincare because it was all in hard-to-read scientific research papers. They reached out to me via social media, and I’m interested to see what the conversation with them will be like, but it’s still in the works. I noticed that any type of feedback was quickly shut down or there was some form of retaliation and, because of that, there was a culture of fear among the influencers. It hasn’t changed the relationship with my YouTube channel. Yarbro felt compelled to use his platform to air grievances about Drunk Elephant after he caught wind of actions by the skincare brand, which he’d previously been a huge fan of, toward customers and influencers he deemed unacceptable. I … It scored top points in our ranking of the most popular serums on the market, so we decided to give it a try to see if it’s the real deal. So, if you have some Drunk Elephant hanging out unused in your stash try giving them a whirl again but remember you’ll have to go on a skincare diet and limit yourself to the Drunk Elephant only to see the best results. 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Unlike soap, which has a pH level of 9 or I mean, I can understand why Caroline might bother some folks - I certainly don't agree with everything she says, but I do think she makes a disclaimer on her blog and I remember I found her credentials fairly easily so it wasn't hard to see where she was coming from in terms of background knowledge (i.e. I am 35 years old and have not suffered from ANY acne or breakouts in well over 10 plus years. I never break out and have reactions but this is on another level My whole fave is red and bumpy and burning. The Ordinary just released an ad throwing major shade at Drunk Elephant. Do you think you will call out other brands’ wrongdoings? No issues so far. I said to myself, “I really should start a YouTube channel to make it easier for people to understand what skincare is good and what skincare isn’t so they can make better decisions about their skincare purchases.”. Hello everyone, I was wondering if anyone is also experiencing horrible purging / breakouts after start using Drunk Elephant products? We had a 40-acre backyard, and that’s how close our neighbors were to us. On Sunday, Yarbro posted a video entitled “No More Drunk Elephant.” revealing why he’s no longer using the brand’s products. Over the past year, there were a few things that came up in regard to their customer service that concerned me. Drunk Elephant also works with an unusually high amount of acids, the levels of which are normally found in no-nonsense dermatology brands. TOKYO — … It’s very small and spread out. ), Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, Five Exciting Beauty Trends From The First Half Of 2020, Moving On From J.C. 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MY CURRENT MUST HAVES! There were lots of ways to play. Drunk Elephant and carefully selected third parties use cookies on this site to improve performance, for analytics and to show you offers tailored to your interests on our site and third party sites. Within a month of making that decision, I flew out here. 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Sign up to our email newsletters to stay up to date on everything indie. What do you think of it? I Tried Drunk Elephant's New Scalp Scrub and, OMG, Is This What Clean Feels Like? They can’t behave in this way without there being a consequence. Framboos Glycolic Night Serum vs Sunday Riley Good Genes - Duration: 25:05. I tried Drunk Elephant skin care for 3 months! See Drunk Elephant's revenue, employees, and funding info on Owler, the world’s largest community-based … Which just makes everything soooo easy. https://www.nickiswift.com/109439/celebrities-cant-stand-ellen-degeneres We appreciate your patience! What do these videos say about what your audience wants to hear from you? During that free time, I started looking at ingredient lists. I was offered a position by one of my favorite brands in the world, Youth To the People. If brands aren’t willing to empathize with my situation, I likely wouldn’t want to work with them anyway. Have you had any problems with the brand personally? I stopped the drunk elephant products and Sephora for awhile and use the drunk elephant the past so days and I have a million white heads all around my face and bumps, and it’s itchy and burning. In comments, you will see people joking about how I always recommend Drunk Elephant. I took it with a grain of salt, though. I tried to approach the topic in the most professional way possible and, if nothing else, I hoped that my video would help other brands learn what to do and what not to do in regards to customer relations. I had planned out everything I wanted to say, clearly touching on three main points. This person was encouraging positive feedback for brands by accepting questions and comments on their Instagram and, then, reposting them on their Stories so brands could see the feedback, internalize it and make positive changes. I have been exploring the possibilities around creating a brand. Why was it important for you to make the video? In the days since the video went live, it’s garnered almost 130,000 views and placed Yarbro at the center of a growing discussion about the behavior of beauty brands. It initially took "We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. Drunk Elephant was one of the first skincare brands that I became familiar with and, right away, I fell in love with the products’ formulations. The main reason I made the video was for my subscribers. For a channel that had just reached 4,000 subscribers, that was fast. Like all Drunk Elephant products, this one made me feel very fancy. Drunk Elephant's T.L.C. Subscribe to our e-blast today to stay up to date with everything indie. There were aspects of it I absolutely loved. They posted on Sali Hughes’s Instagram that they are LOWERING PRICES of all products THIS WEDNESDAY 24th October. I err on the side of slowly distancing myself, not talking about them on my channel and moving on. 00 ($6.40/Fl Oz) For me, it’s never been that I absolutely hate silicones or I absolutely hate every type of essential oil, but I felt I could trust the brand to not include potentially risky ingredients that I don’t want in my formulas, particularly fragrance and essential oils. I didn’t have anybody teach me about skincare, and I want to make information easier to access and consume. No matter what challenges I face working on projects now, I always in my mind compare it to work on the ranch, and I’m humbled very quickly. The tiny elephant logo stamped on the plain white containers with bright lids certainly look pretty, but packaging isn't the only reason why the brand, founded by Tiffany Masterson, retained a cult-like following. I talked about them a lot on my social media platforms and was able to make a connection there. Drunk Elephant is a clean skincare brand that places an emphasis on all prodcuts being free of the “Suspicious 6” (Essential Oils, Drying Alcohols, Silicones, Chemical Sunscreens, Fragrances/Dyes, SLS), which in turn, makes
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